M'mawonekedwe a digito omwe akupita patsogolo mwachangu, zikuwonekeratu kuti bizinesi iliyonse ndi intaneti yotsatsa.Ndi kukwera kwa kutsatsa kwadongosolo komanso ukadaulo wa AI, kutsatsa kwazizindikiro za digito kukusintha kwambiri.Pamene makampani ambiri amakumbatira mphamvu zakutsatsa kwa digito kunja kwanyumba (DOOH) kutsatsa, mwayi wotsatsa malonda omwe amawunikiridwa, womwe umatsata pawokha ukupitilira kukula.
Ari Buchalter, CEO ku Place Exchange, posachedwapa adalumikizana ndi mkonzi wa Digital Signage Today Daniel Brown pafunso lomvera kuti agawane zidziwitso za dziko lomwe likusintha nthawi zonse la kutsatsa kwa digito.Pokambirana, adafufuza momwe kutsatsa kwadongosolo komanso ukadaulo wa AI ukufotokozeranso momwe mabizinesi amalumikizirana ndi omvera awo kudzera pazikwangwani zama digito.
Monga CEO wa Place Exchange, Buchalter amayang'anira kusinthana kotsogola kwa malonda a digito kunja kwa nyumba, zomwe zimamupangitsa kukhala woyenerera mwapadera kuti aunikire zomwe zachitika posachedwa komanso kupita patsogolo kwamakampani.Ndi ukatswiri wake, Buchalter adapereka chidziwitso chofunikira panjira zomwe mabizinesi angagwiritsire ntchito ukadaulo wa pulogalamu ndi AI kuti apange kampeni yotsatsira zikwangwani zama digito.
Pamsika wampikisano wamasiku ano, mabizinesi akufunafuna njira zatsopano zodziwikiratu ndikukopa chidwi cha ogula.Kutsatsa kwapa digito kumapereka mwayi wapadera wochita nawo anthu m'malo opezeka anthu ambiri, kuwafikira akakhala kunja komanso kulandila mauthenga otsatsa.Mwa kuphatikiza kutsatsa kwamadongosolo ndi ukadaulo wa AI, mabizinesi amatha kusintha mauthenga awo, kutsata kuchuluka kwa anthu, ndikuyesa kuchita bwino kwamakampeni awo mwatsatanetsatane kwambiri.
Kampani imodzi yomwe ili patsogolo pakusintha kwazizindikiro za digito ndi Screenage, wopanga zikwangwani za digito.Poyang'ana kwambiri zaukadaulo komanso ukadaulo wapamwamba, Screenage ikuthandizira mabizinesi kutsegula kuthekera konse kwa kutsatsa kwa digito.Mwa kuphatikiza ukatswiri wawo pamayankho a hardware ndi mapulogalamu ndi mphamvu ya kutsatsa kwadongosolo ndiukadaulo wa AI, Screenage ikupatsa mphamvu mabizinesi kuti apange zotsatsa zotsatsira.
Kupyolera mu mgwirizano wawo ndi Place Exchange, Screenage imatha kupatsa mabizinesi njira yopanda msoko, yabwino yogulira ndi kugulitsa malonda a digito kunja kwa nyumba.Pogwiritsa ntchito ukadaulo wamapulogalamu, mabizinesi amatha kupeza mwayi wosiyanasiyana wazithunzi za digito, kufikira anthu omwe ali m'malo omwe ali ndi anthu ambiri omwe ali ndi mauthenga omwe akuwatsata.Ndi kuthekera koyezera momwe kampeni ikugwirira ntchito munthawi yeniyeni, mabizinesi amatha kukulitsa njira zawo zotsatsira kuti zikhudze kwambiri ndikubwezeretsa ndalama.
Kuphatikizika kwa kutsatsa kwamapulogalamu, ukadaulo wa AI, ndi zikwangwani za digito zikukonzanso momwe mabizinesi amalumikizirana ndi omvera awo m'malo opezeka anthu ambiri.Pogwiritsa ntchito mphamvu ya data ndi automation, mabizinesi amatha kutumiza mauthenga ofunikira, okhazikika kwa ogula, kupanga kulumikizana kwatanthauzo ndikuyendetsa.Pamene makampani opanga ma digito akupitilirabe, zikuwonekeratu kuti ukadaulo wamapulogalamu ndi AI utenga gawo lalikulu pakukonza tsogolo lazotsatsa.
Kusintha kwa kutsatsa kwa zikwangwani za digito sikungatsutse, ndipo kuphatikizika kwa zotsatsa zamapulogalamu ndiukadaulo wa AI kwatsegula mwayi watsopano wamabizinesi kuti alumikizane ndi omvera awo m'njira zomveka.Monga CEO wa Place Exchange, Ari Buchalter ali patsogolo pa chisinthikochi, akupereka zidziwitso zamtengo wapatali za luso lamakono ndi AI mu makampani opanga zizindikiro za digito.Ndi makampani monga Screenage omwe akutsogolera njira zothetsera zizindikiro za digito, mabizinesi ali ndi mwayi wopititsa patsogolo izi kuti apange makampeni otsatsa okhudzidwa ndikufikira omvera awo mwatsatanetsatane komanso kufunikira kwake.Nthawi yabizinesi iliyonse ngati network yotsatsa yafika, ndipo tsogolo la zotsatsa za digito ladzaza ndi kuthekera kosatha.
Landirani tsogolo la zowonekakulumikizana ndi Screenagendikuwona mphamvu yosinthira yomwe amapereka.
Nthawi yotumiza: Jan-10-2024
